Montblanc, a maker of writing instruments and watches, is upping its corporate social responsibility through a Facebook application where fans can buy bracelets with profits going towards the Texas Children’s Hospital.
While this post is written for brand marketers, it is full of truths for advocacy groups and non-profits. Personalizing the communications that you want people to participate in, perhaps being key.
Greenwashing or good?
Cats, as we know make up 72% of the content on the Internet. FACT. And we just love the ASPCA’s spin on this to get their message across. ASPCA, you’re doing it right.
Futerra, a sustainability communications firm based in the United Kingdom, released its list of the top 100 Planet Brands. The list is a who’s who of some of the world’s most iconic brands, from Google and Samsungin the tech sector to such processed food giants asKellogg’s and McDonald’s. And by brand, Futerra means brands, not companies: so Kimberly-Clark’sKleenex and Diageo’s Johnny Walker make the list, too.
The list, according to Futerra, is important for these large brands’ potential to effect changes in consumer habits and help the public accept more responsible and sustainable behavior. The list includes some companies, including Microsoft and Nike, which have already made strides in incorporating more sustainable business practices. And the list will raise hackles on those who wonder why Apple and KFC are mentioned. But as Futerra’s Lucy Shea explained last week, the Planet Brands Index is not a sign of achievement, but a call to action.
Three factors are behind Futerra’s assembly of this top 100 list:
Very cool, well-organized effort organized by the Sid Lee ad firm.
This is a truly fantastic example of CSR. For a global corporation made up of some of the world’s greatest engineering and creative minds to commit to trying to figure out our future… amazing.
Creating A Platform For Change In 48 Hours
Wonderful post by psgive on getting a movement or groundswell underway with little budget and time:
Social entrepreneur (and close friend of psGive) shares his experiences with Social 48, a startup weekend-style event where socially-inspired entrepreneurs join heads to create a brand new company in a single weekend.
We’d love to see more events like this pop up over here in the states!
Do you agree with Tom, or do you think platforms for change take time to develop?
Need more reasons to start “pinning” your corporate social responsibility initiatives? This post has a good set of thought-starters to make your organization pinworthy.